Wow what a year 2015 has been! We have met so many amazing people, learnt so much, collaborated with brilliant teams, and were able to launch Check Me Out. We have recently started to plan what to tackle in 2016, and it is going to be an amazing year, filled with exciting marketing campaigns, more collaborative working and learning from inspiring people. We will be looking to partner with many new people from press, stockists and marketing marvels! <br /><br /><br />Our new years resolutions include networking and sharing more, being out there with people to gain more knowledge, grow and become a more successful business, changing the way we connect with design, and inspiring the industry to join us on this journey.
When starting Check Me Out, we wanted to create a product that was to be cherished, worn and kept forever, or passed down to friends and family. After lots of research we stumbled across the phrase History Tag. The brand Hiut Denim, started to do this with their jeans, by sharing who made their products, and then gave them a code, so the wearer could share these when they posted pictures. Their jeans wear so well over time, they wanted to show the life cycle of their pieces.
The first collection was focused on bringing a connection to design, and being based in London, we wanted to create something that was iconic to London, and that is where using the colours from the London underground tube map started.
This years Wool Week is from the 5th – 11th October 2015. Wool Week was set up by the Campaign for Wool, who are a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre.
Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses; From luxurious fine merino knitwear and cloth through beautiful hardwearing interior products to fire-retardant insulation for the home.
When taking part in Design in Actions Chiasma, we had an evening with Katherine Hamnett, a webinar with Becky Earley, Kate Goldsworthy and Connie Bakker, and a presentation with Sophie Thomas.
It was great to hear everyones different views on the circular economy and how each of them have tackled issues around sustainability, through the use of materials, design processes and consumer engagement.